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Sarah Evans Explains How to Get Local PR

Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed...

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How to Stay Fit in a Computer Centric Job

Bruce in the Super Pipe at Mammoth, CA in 2010 Jack LaLanne had an influence on the lives of many Baby Boomers. His inspiring chatter during his TV exercise show about healthy food and regular exercise...

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Creative Tech Gifts for Valentines Day

Flowers, candy and jewelry are so last century, not to mention gender specific. Did you know that in Japan women give chocolates to men and men don’t give gifts on Valentines Day at all? Ladies, if we...

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Robert Scoble on Twitter versus Facebook for Business

Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he “drinks from the firehose of information” so that he can pass it on to us. Known for commenting on the...

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Social Media in Times of Crisis – Japan Earthquake Tsunami

Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own...

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Howard Schultz on the Importance of Social Media for Business

Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz’s new book Onward is more than an engaging business turn-around story. It is...

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How to Set Up a Google Alert

Google alerts are useful for tracking your personal reputation (your name), your product, your brand, your competitors, your website name and topics of importance to you. You can even track your...

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What You Can Learn About Internet Safety from Weiner

You can learn from your mistakes. Boomers know that. We have had plenty of life experience to learn from. You can also learn from the mistakes of others. What can we learn from Congressman Weiner’s...

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How to Write For the 50 Plus Online Marketplace

Do you want to learn to blog? Start a business blog? Optimize a blog you have? BlogWorld Expo 2011 in Los Angeles November 3 – 5 is an excellent conference to attend for this and more. If you can’t...

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Tech Gifts for Grandparents Day

Grandparents day was launched in the USA in 1978 when Jimmy Carter pronounced it a national holiday. Apple does not yet recognize it in their iCal so perhaps it is mainly a gifting holiday. But if you...

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Retirement Planning Reality for Boomers

Back in late 1980, most American businesses decided to make a fundamental change in who was responsible for taking care of your individual retirement. The switch was from a defined benefit form of...

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Social Business Savvy Boomers Make the Best Leaders

Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also...

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Build Your Personal Brand With These Books

Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need...

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Christmas Tech Gifts

Looking for the last minute perfect Christmas Gift? Here are our BoomerTechTalk recommendations for this year. LifeProof Cases and Holders for iPhone and iPad If your loved one spends any time near...

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Attribution for Photographs and Images

Some of my friends on Facebook marvel at my ability to identify photo sources. I want to teach you how so that you can do it too. You are not detracting from your photo post by including an image...

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Boom Swimmer WaterProof Bluetooth Speaker Review

The Boom Movement Swimmer waterproof bluetooth speaker is designed to go anywhere with you. Lightweight, simple but very clever, the “tail” of the Swimmer wraps around a large variety of objects, as...

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Waterproof iPhone Case Lifeproof Review and Tips

Protecting your phone from water during outdoor activities is challenging, especially during the summer months when many of us are active around pools, the beach and more. In my home state of Hawaii,...

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How and Why to Use iWatermark+ for Your Photos and Art

Every day photos with unknown sources are shared on social media and blogs. Most of the people posting these photos without credit do not do so with malicious intent. They have found a nice image that...

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Online Reputation Social Marketing Overview with Twitter Tips

Social media platforms are constantly changing. I hope this article will provide you with an introduction, catch-up or refresher on social media marketing. I pulled together some social marketing tips...

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Tech Gifts for Seniors and Boomers

Christmas gifts for seniors and boomers with great price performance, you can decide how much to spend. No matter what you choose, these gifts will show your loved ones that you care about them and...

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